Rent or Own, Here’s What Baby Boomers Want Next


A ‘new normal’ affordability and closer connections are what retiring Baby Boomers want from their moves in the next few years.

The Baby Boom–the original pig-in-a-python generational cohort–is frequently associated with the birth years 1946 to 1964. As Pew Research shows us here, those years account for about 76 million births in the United States, and now, estimates are that that number has shrunk to just under 75 million.

Baby Boom, Generation X, and Millennials: generational cohorts through the years.

This shows that the Baby Boom–now ages 69 down to 51–is almost fully expressed in the 55+ housing market, which, in turn, exposes the flaws in characterizing the market as 55+.

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