You’re finally moving out of the ‘burbs and into a city apartment. You’ve lined up a nearby job with an easy commute. You’ve got your social media on lock, with jam-packed status updates always at the ready. You’re part of a growing population that’s ready to embrace exploration and have the world at your fingertips. You’re…50?
According to new research conducted by Zipcar, this up-and-coming urbanite scenario isn’t just possible—it’s pretty darn likely. Millennials may be the assumed, go-to demographic for city living, but Urban Boomers—city-dwellers, aged 50-69—are definitely catching up.
Downsizing and empty-nesting certainly contribute to this trend. But by an overwhelming majority, Urban Boomers are heading to the city to take advantage of all that metropolitan life has to offer.