As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans—particularly Baby Boomers—looking for in their 2016 vacations?
A new survey released today fromAARP Travel, a valuable resource for America’s 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it’s particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
Here are seven highlights from the new survey:
- 2016 will bring a travel boom for Boomers. A whopping 99 percent of Baby Boomers are planning to travel next year, and more than three-quarters of them have already chosen their destination(s); 11 percent who are planning to take a domestic trip had booked their travel by September 2015.
- Boomers may be deal seekers, but cost is not a deal breaker for their travel plans. Getting a great deal may make a trip even better, but for many Boomers, it won’t make or break their travel plans. More than half of Millennials and Gen Xers say that cost is a barrier to leisure travel, but only 45 percent of Boomers agree. Additionally, more than 6 in 10 Boomers say that higher airfares have had no impact on their personal travel plans.